Search engine optimisation has been around for a fair while now as an industry. Its history is rich with progress and change, and it’s worthwhile paying attention to how the industry evolved in order for us to better understand it. Most of these changes are in the way of old techniques being banned – hence why it’s so important to keep on to of the changes, and avoid the SEO mistakes made by so many people.

Too many site owners who are new to SEO make very old mistakes when optimising their site. SEO is a technical subject, which is why many businesses rely on a professional search engine optimisation company for the SEO work itself. If you do go it alone, there are some things you need to be on the lookout for during your optimisation.

Cloaked information: Hiding information, or ‘cloaking’, is a big SEO no-no, but it can sometimes happen without you being aware of it. It doesn’t help that hiding text was once an approved optimisation technique, when the industry was still (more…)

When most people hire an SEO company to perform search engine optimisation on their website they understand that the SEO professionals are the experts. In much the same way as you wouldn’t tell a surgeon the best way to perform your own heart-bypass operation, you shouldn’t tell an SEO how they should be optimising your website.

Not everyone believes this to be true however. Some people like to undermine their SEO company wherever possible by undoing their work and generally rendering their website useless from an SEO point of view.

Why would anyone want to do this?

It beats us, but here are some ways that people choose to undermine their SEO company, thus negatively affecting their rankings, their traffic and ultimately, their business.

Randomly remove pages that have been added for SEO

Some people like to update their website a lot. This is good. We encourage this. Google likes it also. However, when those updates include the removal of pages that have been added for SEO purposes, the changes have a negative effect on the (more…)

Why do most websites fail online?

There are many reasons, ranging from bad ideas in the first place to lack of budget, or just simply the industry being too competitive. However, the biggest problem affecting websites today is people being too busy to act, or having to cut through too much red tape before they get anywhere.

As Robbie Williams sang ‘I’m contemplating thinking about thinking, it’s overrated just get another drink in’.

That’s why so many websites fail to succeed online. Rather than plan to look for some SEO for your website, or arrange a meeting to discuss the future of your website, act now. It’s true that your website isn’t going anywhere, but that doesn’t mean you can sit back and contemplate its future forever. While your website may not be going anywhere, your competitors’ websites are… they’re going forward, leaving yours behind. Every day that you delay means you have (more…)