‘Used car salesman.’ Those three words are all it takes to draw a cringe from most people. The image itself might not be particularly faithful to the real members of that profession, but everyone knows what the image stands for: the use of specialist knowledge to bamboozle the average person.

For the newcomer to SEO, there seems a certain similarity between those in SEO sales jobs and used car salesmen. Some SEO companies take advantage of a newcomer’s lack of knowledge, offering them services they don’t need or wrestling them into unfair contracts. It’s the kind of situation every site owner fears, and more than a few encounters.

There is one main difference between all SEOs and car salesmen, however, and this is the difference that can help any newcomer. The difference is (more…)

He’s faster than a speeding broadband connection. He’s stronger than your urge to go get another cup of coffee. He’s… Procrastination Man.

Oh, the work Procrastination Man can do in the business world, fighting the evils of procrastination. Unfortunately, since his last bout with Dr. ICanHasCheezburger, he’s in a bad way. Any website owner in peril will have to find a way to avoid procrastination by themselves when trying to continue their search engine optimisation.

A lot of site owners put off their SEO for a long time, then really get into the flow of it once they get a SEO plan happening. Unfortunately, after that busy period, a huge number of site owners let their search engine optimisation slip, letting everything stay as it is until finally they have to completely re-optimise the entire site again due to (more…)

Just think about how good it would be if there was a procrastination superhero. You have something tremendously important to do, your attention wanders, and – wham! Someone in an interesting costume sets you back on the right path.

It’s all too easy to procrastinate on the web. Just ask any office worker. Instead of getting down to the no-doubt intriguing code testing that they have to get done by the end of the week, many people find themselves deeply concerned about what’s happening on FAIL Blog. There is other work to do but this is interesting and important. It really is.

Much like the average struggling office worker, site owners find all sorts of things to distract themselves from the needs of their site. Search engine optimisation looms in the (more…)