Imagine this scenario: you’ve completed your site’s optimisation, and everything is going swimmingly. Because you ignored so many other factors of your business during the search engine optimisation process, you leave your site alone for a couple of weeks to get everything else sorted out. Eventually, you remember the advice of your SEO company and start posting some fresh content. You also stick in a couple of links to some associates, because they’ve promised to link to you. After just a few months, your entire site is a mess.

A regular maintenance schedule is essential for the long-term health of your site. Most companies will already have a site maintenance routine before they approach SEO, which might involve checking code and backing up files regularly. Your optimisation maintenance schedule should be easily slotted into your regular (more…)

Inbound links can be a huge boost for your site’s SEO, but you shouldn’t forget that your internal links can be just as helpful as well. One of the major advantages of internal links is that you have complete control over them. While you have to rely on the kindness of others for your external links, or other link building tactics, your internal links have exactly the link text, position and frequency you desire.

Many businesses overlook their internal linking structure for long periods of time. This is understandable. It can be hard to keep on top of your site’s structure, particularly if you’re adding constant fresh content as well. Maintenance of your internal links should make up part of your regular search engine optimisation maintenance routine. It’s important to make sure that your link structure is (more…)

If you’re new to the world of search engine optimisation, the first months of any contact with an SEO firm can be very confusing. The SEO industry is very generous with information, but one of the subjects that is very rarely covered is what, exactly, will happen when you first optimise. This can be unsettling for a business that’s first approaching optimisation.

Different SEO companies will approach optimisation differently, and you can discuss this with us at Stuck On. Most companies will cover similar areas, however, which will usually include the following:

SEO analysis: This is the very first step in any SEO campaign, and often happens before a business has even signed on with a search engine optimisation company. Search engine optimisation companies frequently offer SEO analysis for free, both as an incentive to new clients and as (more…)