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Increasing your links with blog comments

Hitler does not allow blog commentsLinks are widely recognised as one of the most important factors to your website’s improved search engine rankings. The more links you have (assuming they’re from good quality, relevant websites – and we can’t stress that enough) the more Google will look upon your website in the same manner as a father would look upon his child as he takes his first steps.

Sickly golden syrup analogy aside, the point still stands. If your website has loads of good quality links from similar websites, your website will perform better. With that in mind, one of the best ways to increase the number of links to your website is by commenting on the blog posts of other websites within your industry, adding a link to your own site within the URL field.

Now, this raises one or two important points – points that must first be made clear before you rush off and start spamming the bejesus out of your competitors.

Firstly, while the anchor text used within a link is important in SEO (the text used for the link itself), and the name you add when you post a comment becomes the actual link text, your name should (more…)

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Filed under: Link Building — Written by Carl posted on August 27, 2010 at 12:40 pm

Eva Mendes Sex Tape Released


Eva Mendes Sex Tape from Eva Mendes

While this video from funnyordie.com of Eva Mendes announcing the official release of her sex tape may be a very funny joke, it also plays a serious role in SEO and shows how search results can be manipulated to your own ends.

In the video, Eva explains how her new product, sticky tape called ‘Eva Mendes Sex Tape’ already had a market within Google as so many people were searching for it, therefore releasing the product seemed like a good idea. Naturally, the product isn’t real and Eva Mendes hasn’t gone into the world of DIY materials, but the success of the video online, both from (more…)

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Filed under: Link Building,SEO Advice,Video — Written by Carl posted on August 6, 2010 at 8:00 am

How SEO can aid your offline promotion

Radio ExposureLast week we wrote about how one of our clients participated in a local SEO Liverpool Search Engine Optimisation Liverpool radio show following the show’s researchers finding their website in Google and approaching them direct. This meant that our client’s website was talked about on the radio, during a very relevant radio talk show, for around 10 minutes in the sort of coverage that would have cost a lost of money had it been paid for – all because of the power of SEO.

This shows that search engine optimisation isn’t just about getting your website to rank higher in Google for specific keywords in order to gain more traffic and customers.

Instead, SEO can aid your efforts to gain more offline promotion because the Internet is used by many people, including radio shows, TV researchers and journalists, to research their latest stories and programs. When they look for information, leads for stories and for experts to consult, they’ll enter keywords related to your industry into Google. If your website ranks near the top of Google for these keywords, then your website will be the one they find – increasing the chances of them contacting you for the story.

This could lead to your brand being exposed on the radio, on television, in magazines or in newspapers – gaining you the kind of exposure that money can’t buy.

Of course, in a sort of perpetual motion (if such a thing were possible) the example of online SEO aiding your offline promotion can then re-aid your online SEO as news agencies pick up on the story of how SEO has aided your offline promotion.

How many times can the wheels go round?

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Filed under: Company News,Link Building,SEO Advice — Written by Carl posted on August 3, 2010 at 8:21 am

How to check the quality of your link profile

There are many SEO companies, despite Google’s crackdowns, who still insist on buying low quality links for their clients. Whenever they sign-up a new SEO client they immediately begin buying links on low quality, obviously spam filled websites – or adding links to low quality websites that they own themselves. This increases the number of links that the website in question has, thus increasing their rankings – for a short while at least. The problem is that low quality links won’t aid your rankings in the long term, and it’s oh so easy to spot.

If anyone can find out where your links are coming from, and how poor in quality they are, then Google (with all of its power over the Internet) can easily detect the sources of your links also – and Google isn’t very forgiving.

So what do we mean by low quality, and why is it bad for your rankings?

Google started the whole concept of PageRank itself, and worked out that the more websites that link to yours, the more important your website must be, and the better it should rank. Of course in doing so, Google opened up the whole process for dodgy SEO companies to attempt to build links en masse for clients, thus exposing the weaknesses in Google’s ploy.

Good quality, strong links are good for your website because it means that a strong website has (more…)

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Filed under: Link Building — Written by Carl posted on July 28, 2010 at 7:00 am

Why all paid links makes a bad link profile

A good link profile usually makes for a good PageRank, and for a good spot in the search engine results pages for relevant searches. Link building is one of the current must-haves for an effective SEO plan. Many site owners get around the problem of finding links by simply buying them from link suppliers, and for the most part this does no real harm, as paid links does give you a boost in the search engines. When your link profile is entirely made up from paid links however, you’d better watch out.

Paid linking is a tricky area of SEO. Many search engine optimisation experts still approve of the odd paid link here and there. Others are entirely against them and would never advocate the use of paid links on the grounds that the search engines disapprove. Whether you buy some of your links or decide to go entirely natural, it’s important to be (more…)

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Filed under: Link Building — Written by Matt posted on July 21, 2010 at 7:38 am

How Sam Beckett’s String Theory Relates to SEO

Anybody reading this of a certain age will know the name ‘Samuel Beckett’.

No, we’re not referring to the poet, we’re referring to the more famous Sam Beckett. When you perform a Google Image Search for the name you’re presented with photographs of Scott Bakula from the 1980s, rather than a black and white bloke with a beard; the real Sam Beckett.

Back in the 80s Sam Beckett was a time traveller on a TV series called Quantum Leap. Every episode would see Sam leap into the body of someone new, somewhere (and some when) within his own lifetime. He couldn’t control the leaps and every time he did leap he had to change history for the better before he would leap out, and on to the next person – hoping each time that his next leap would be his leap home, etc etc.

On his travels through time Sam was aided by Al (Dean Stockwell), who appeared as a hologram that only Sam could see. Al was really in the future, where the people who Sam leaped into would appear while Sam possessed their bodies in the past. Al would advise Sam on what he thought he needed to (more…)

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Filed under: Content,Link Building — Written by Darren posted on July 20, 2010 at 7:00 am

3 tips for using reviews for SEO

Links are difficult to get for your website. It’s a fact. There are some areas, however, in which it’s easier to get a link than in others. Review sites are one such area, and they have been a huge help for SEO experts for some time.

Review sites can be handy for search engine optimisation because they often allow a link to the reviewed site. If the review site has a good reputation, this link can be quite valuable. They also allow your business name to be associated with relevant keywords. On top of this, you get positive information about your site distributed around the net.

Here are some tips on using these review sites for SEO:

1. Encourage your site’s users to place the review. There’s nothing more shaming than being caught out placing your own review on a site. It happens all the time, and it’s difficult to recover from, reputation-wise. A lot of businesses take this option when trying to (more…)

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Filed under: Link Building,Reputation Management — Written by Cheryl posted on July 18, 2010 at 2:49 pm

Snapping up competitor links

As you will know if you’ve been reading up on search engine optimisation and competing sites, your competitors can be very helpful in the world of SEO. They can provide you with all sorts of ideas for your own website’s optimisation, can be a source of keywords and can even guide you away from mistakes to make. Of course, the best part is that your competitors don’t know they’re doing any of these things for you. Another area in which competitors can be unknowingly helpful is with link building.

Link building is a difficult task, and one that many site owners put off. It’s difficult to get a start with building links, particularly if you’re optimising for yourself. It’s one of the areas in which having an SEO company on board can be helpful. It’s also an area in which analysing your competitors’ websites is very helpful indeed.

Most SEO experts will analyse competitor sites for basic hints as to backlinks, such as where (more…)

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Filed under: Link Building — Written by Cheryl posted on July 14, 2010 at 7:45 am
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