Some people just don’t understand linkbait. They fail to comprehend why adding a great page of content to your website benefits their site if it doesn’t directly offer to sell their products or talk up their services.

They are of course wrong, very wrong.

Linkbait is a page of content, an image, a video, a download (it can be anything really) that has been specifically designed to attract links. Its sole purpose is to get other websites to link to it.

The problem is, linkbait isn’t going to work if it’s an advert for your products. Why would anyone want to link to a page on your website that offers products and services? They wouldn’t. This is why many website owners fail to understand the relevance of adding linkbait to their website, insisting instead that their content is merely promotional – that’s the language they understand.

However, as we (and those with a firm grasp of SEO) well know, linkbait is priceless when it comes to Internet marketing… and here’s an example.

This post, about Internet Explorer being revealed as the cause of Google’s hack in China, didn’t speak about SEO services at all. It won’t make anyone reading it want to contact us and say ‘hey, how about doing the SEO for my website?’ – but that was never its purpose. Its purpose was (more…)

When you’re looking for a company to create links for your website, make article submissions or submit press releases, often what is at the forefront of your mind is to ‘how many’ websites will your content actually be submitted. This is understandable, but you need to be very careful before you bite the hand off a company that offers you such pie in the sky figures as ‘10,000 article submissions’, or ‘5,000 press releases’ for your hard-earned investment.

The reason is that there is a big difference between what gets submitted and what gets accepted. Yes, you could well find a company that will make 10,000 article submissions for you – but how many of those will actually get accepted and (more…)

One of the most talked about phrases with regards to websites is ‘PageRank’. PageRank is Google’s little green score between 0 and 10, showing how important or powerful a website really is.

Now before we go on we should explain that PageRank isn’t important. It’s not the size of your PageRank that is important, it’s what you do with it (kinda catchy that!). How green your bar is has little reflection on your website’s rankings within search engines, yet so many people are still obsessed by it. They want a bigger PageRank, certainly bigger than their competitors’ PR.

You should also realise that there is a difference between your Toolbar PR and your REAL PageRank. The PageRank shown in the Toolbar is just a snapshot in time of what your PageRank was. Google updates this very rarely, sometimes just a few times per year, so don’t expect to see your Toolbar PR increase overnight – it will take months (unless of Google updates it tomorrow, depends when you’re reading this really).

So, how do you increase your PageRank? Here are some tips to do just that.

1. Links – PageRank is all about links to your website, and pages on your website. The more links you have, the better. These links should be (more…)