Content is an asset to your website’s search engine optimisation. Most SEO companies encourage their clients to get working on content as soon as possible, because it forms the ground in which the seeds of SEO, keywords, can be planted. Good content is essential to a site’s success in the search engine results pages, but it can also get a website into trouble if not handled correctly.
Quality content is becoming more important to the health of a site as time goes by. The search engines are placing an increasing reliance on pleasing Internet users when calculating a site’s rankings. Content plays a key role in pleasing your site’s users. It often makes the difference between retaining a user on the page or bouncing them right back to the search engine. You might well ask, if content’s so great, how on earth could it cause you any problems?
Dynamic content issues
One of the ways in which content presents a problem is if your architecture produces dynamic content. Any time content is presented as a response to a query from a site user, that’s dynamic content. It presents a problem because (more…)
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The five Ws are an old standby for the news industry. Every journalist learns that a good news story has to explain the what, who, where, when and why. A secret of all writing is that the five Ws are of infinite interest to any reader. If you want to draw them in, set out the exact circumstances of the story. The five Ws is something you can use in a different way when creating linkbait for search engine optimisation.
Good linkbait needs to have a certain something that will fascinate Internet users. This is getting harder and harder to discover as more businesses compete for attention. A knowledge of the five Ws will give you an advantage when (more…)
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Links are essential for a successful search engine optimisation campaign. Companies drive themselves crazy trying to think of ways to forge new relationships and get their website as many quality inbound links for SEO purposes as they can. The absolute best way to get a high number of links at once is to create quality link bait.
Linkbait requires a fresh angle on something interesting to be successful. You can discuss your linking campaign with us at Stuck On. Sometimes it might be a new concept that no-one in your industry has thought of before. It might just involve filling (more…)
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If you look through various magazines and TV channels you’ll see advertising at its most base level. These forms of advertising are aimed at those who watch TV incessantly, and read magazines about celebrities, diet tips and what they should be wearing.
This is hard sell advertising, perfected over decades. Internet advertising on the other hand is very different, and the use of hard sell advertising online does not work. There are many reasons for this, but the main one is the intellect of the audience. Internet users are more savvy than the target TV watching market, and they know when someone is trying to sell them something.
Adverts that are blatantly adverts will be ignored, almost without thought, due to something known as ‘ad blindness’. Since the Internet first started, websites and marketers have used it to try and sell products. One of the most common forms of advertising is the (more…)
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There has been a lot written about the supposed duplicate content penalty and how if your website features duplicate content, you could find your Google rankings disappearing fast.
Rather than go into the whys and wherefores, we will instead look at just what Google is trying to do with its rankings, and by understanding that you should hopefully understand how duplicate content is bad.
Firstly though, what is duplicate content?
Duplicate content is web copy on a page of a website that exists in whole, or in part, on another page on the Internet. That page could exist on the same website, it could be on another website or it could be on multiple websites. You can find out if a page of your website has been copied on (or copied from) another website by using Copyscape and entering the URL of your page. Copyscape will tell you if the content on that page is similar, or exactly the same, as somewhere else on the Internet.
You can also take a sentence from your web copy and (more…)
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According to recent research from Sunbelt Software, SEO is being heavily used by hackers in order to spread malware, viruses and imbed links into high profile websites.
The report found that hackers were making use of content and topical events to boost their spam websites in the search engine listings, enabling them to spread viruses and Trojans quicker. Events such as the death of Brittany Murphy were capitalised upon, so that unsuspecting web users who searched for news of her death were presented with virus infected pages.
The events surrounding US golfer Tiger Woods were also used by hackers to spread malware to users looking to read about his exploits.
Sunbelt Software discovered that the following searches in December were particularly dangerous for (more…)
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A few weeks ago we discovered something quite disturbing online. It’s disturbing for two reasons: firstly it’s an unethical thing for a company to do and secondly it’s incredibly naïve.
What are we talking about? Reputation management of course.
We found that a company (who we shall not name) employs people to look after their reputation online. Now, this isn’t a bad thing at all. There are ways to look after your online reputation in order to make sure that when people search for your company that they’re not confronted with negative comments. To do this you need to be very skilful, very subtle and subvert the search engines results pages (SERPs) so that you control what people find.
You do NOT do this by going around websites and forums, such as blagger.com and ciao.co.uk, pretending to be satisfied customers of your company and leaving (more…)
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It’s not quite the chicken and the egg question, but for Internet marketers it’s on a par with it. There are, as always, two sides to the debate.
Luckily, for clarity, we can call those two sides: Right and Wrong.
Firstly, the side that we like to call ‘wrong’ believes that links are the most important part of SEO. Links are what helps Google to index your website quicker and the more links you have, the better you will rank. By building (or in most cases, buying) thousands of links on various websites of varying quality, and by using keyword anchor text, you will improve your search engine rankings.
While the science is accurate and your rankings will improve, it is both a short term solution and a morally dubious one. Buying links is ethically unsound, and against Google’s TOS – which is (more…)
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