Most people with a passing interest in SEO have heard of the phrase ‘black hat’, though not everyone knows what it means or what it entails. It certainly doesn’t mean wandering around the Wild West sporting a lovely black hat while telling people to get off their horse, before giving them a taste of your ‘shoot’n irons’.
No, black hat means something much worse. It means to conduct SEO practices it a dodgy, underhand manner and to ignore the rules of fair play laid down by Google and the other search engines (mostly Google to be honest, but we don’t want to appear biased).
Now you may be thinking that using black hat tactics and getting one over on the search engines is a good idea. They’ve loads of money and they’re too big anyway, we may as well do our best to slip one past them. You would of course be wrong, very wrong. More wrong in fact than the decision to remake ‘A Nightmare on Elm Street’, another example of wearing a hat and doing bad deeds.
While getting one over on ‘the man’ isn’t necessarily a bad thing, donning your black hat and selling your soul to the devil isn’t going to set your website up for years of top rankings and quality traffic. When you engage in black hat tactics, or worse yet – hire the SEO services of an agency that uses them – you could be getting (more…)







Its name may look like someone has dropped a paperweight on their keyboard, but the Icelandic volcano Eyjafjallajökull has been dominating news headlines for the last week or so due to the impact it has had on Europe.
According to recent research from
It’s December 24th, Christmas Eve, and someone very special will be making their rounds tonight. They’ll be travelling all over the world, visiting everyone they can, all in a single night. As ever though, they’ll only visit the good boys and girls, not the bad ones, and bring them good tidings and rewards for their behaviour over the last 12 months.
Rupert Giles (Ripper)