Your site’s domain name has a lot of impact on what happens with your SEO. If your site address is merely your company name, you’ve got to work a little harder to link your main keywords to your pages. If, however, you’ve got your keywords in at the domain level, you could have a much easier time in getting your website to rank.

It’s hard to find the right domain name. Often, the one you want is taken. If you’re after a domain that is an exact match to your main keyword, you’re likely to have to bargain for it with a current owner, which can prove very costly. Not every business can afford to do this. In that case, you need to have a few more options.

Reworking a domain name

If you miss out on the domain you want, it is possible to come up with one that is almost as good. In fact, it’s much better to have a list of domains you could be happy with when you (more…)

SEO isn’t just about achieving the perfect spot in the search engine results. Getting your pages listed in the search engine results pages is really only half the battle. What you need once you’ve attained the right position is for Internet users to click on your link. This is a bigger step than it might seem.

A lot of the work in search engine optimisation takes place on your own pages. This is great because your pages are a place you can control, unlike links on other websites. Many companies put off their off-page SEO work to the last minute because it involves forces outside of their control. There is an area in between which is key to getting your organic traffic rates up. Your title and description tags, which are listed in the top area of your website’s code, are what it takes to (more…)

Imagine this scenario: you’ve completed your site’s optimisation, and everything is going swimmingly. Because you ignored so many other factors of your business during the search engine optimisation process, you leave your site alone for a couple of weeks to get everything else sorted out. Eventually, you remember the advice of your SEO company and start posting some fresh content. You also stick in a couple of links to some associates, because they’ve promised to link to you. After just a few months, your entire site is a mess.

A regular maintenance schedule is essential for the long-term health of your site. Most companies will already have a site maintenance routine before they approach SEO, which might involve checking code and backing up files regularly. Your optimisation maintenance schedule should be easily slotted into your regular (more…)

Inbound links can be a huge boost for your site’s SEO, but you shouldn’t forget that your internal links can be just as helpful as well. One of the major advantages of internal links is that you have complete control over them. While you have to rely on the kindness of others for your external links, or other link building tactics, your internal links have exactly the link text, position and frequency you desire.

Many businesses overlook their internal linking structure for long periods of time. This is understandable. It can be hard to keep on top of your site’s structure, particularly if you’re adding constant fresh content as well. Maintenance of your internal links should make up part of your regular search engine optimisation maintenance routine. It’s important to make sure that your link structure is (more…)