According to research released by Hitwise, the analyst charged with looking at all things Internet based, Facebook has finally eclipsed the unbeatable Google in terms of web traffic in the US. The thinkable happened in the week ending March 13th, and saw Facebook pass Google for visits that week. Facebook amounted 7.97% of all web traffic that week, more than Google’s 7.03%.
This isn’t the first time that Facebook has achieved more traffic than Google either, as it hit the top spot on January 1st 2010, Christmas Day 2009 and New Year’s Eve 2009 – with its users wishing their friends family season’s greetings.
Since the same period last year, Facebook’s share of web traffic has increased by a staggering 185%. Google meanwhile has only enjoyed a paltry increase of 9%.
Does this mean Google’s crown is slipping and Facebook is the new king of the Internet? Does this mean that advertisers should shut down their Google Adwords accounts and start using Facebook’s PPC system? Does it mean Bing will creep up on the blindside and (more…)
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When companies advertise for SEO staff they have to decide what they’re looking for. Are they looking for someone who can learn SEO, but has a technical grounding in programming languages, perhaps a graduate? Or, are they looking for someone who knows SEO and has experience of the industry?
Perhaps they’re looking for someone highly skilled in SEO, who has experience of heading up SEO campaigns, introducing new SEO practices and who also follows the industry, keeping abreast of new developments. This last requirement is what a recent job spec we saw advertising for an SEO genius seemed to be looking for.
They appeared to want someone who knew the industry inside out, someone who not only knew SEO, but knew what was coming. The advert asked for someone understood tomorrow’s SEO technologies, not just (more…)
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Many SEO companies, or rather Internet marketing companies and websites, claim to be able to get guarantee first page listings for their clients. Some companies even claim to be able to get #1 rankings within 24 hours, or your money back.
This sounds wonderful doesn’t it?
However, as with most things that sound too good to be true, it is. Whenever the word ‘guarantee’ is used in relation to SEO services you should stay well away. Search engine rankings can never be guaranteed, and no ethical SEO company would ever offer guaranteed search engine rankings.
So are they lying when they offer guaranteed rankings?
Often when rankings are guaranteed, they relate to one of two things. Neither of which is any use to you. Here are the two usual cons with ‘guaranteed search engine (more…)
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This weekend a bitter war erupted online in the SEO world with the Mail on Sunday claiming that the BBC was paying for its Google rankings. The Mail on Sunday stated:
The BBC paid Google so that people looking up details of the Mercury Prize, for instance, would be directed to a BBC website.
This sounds very sinister, but of course the newspaper has got the wrong end of the stick entirely and clearly doesn’t understand Adwords. You cannot pay for natural Google listings, no matter who you are and how much money you have. The tone of the article suggested that this is what had happened. Instead, the BBC has cleverly used some of its online marketing budget for (more…)
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