Advertising for an ‘SEO Genius’

When companies advertise for SEO staff they have to decide what they’re looking for. Are they looking for someone who can learn SEO, but has a technical grounding in programming languages, perhaps a graduate? Or, are they looking for someone who knows SEO and has experience of the industry?

Perhaps they’re looking for someone highly skilled in SEO, who has experience of heading up SEO campaigns, introducing new SEO practices and who also follows the industry, keeping abreast of new developments. This last requirement is what a recent job spec we saw advertising for an SEO genius seemed to be looking for.

They appeared to want someone who knew the industry inside out, someone who not only knew SEO, but knew what was coming. The advert asked for someone understood tomorrow’s SEO technologies, not just (more…)

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Filed under: PPC, SEO — Written by Cheryl posted on February 4, 2010 at 8:00 am

Can you guarantee SEO results?

Many SEO companies, or rather Internet marketing companies and websites, claim to be able to get guarantee first page listings for their clients. Some companies even claim to be able to get #1 rankings within 24 hours, or your money back.

This sounds wonderful doesn’t it?

However, as with most things that sound too good to be true, it is. Whenever the word ‘guarantee’ is used in relation to SEO services you should stay well away. Search engine rankings can never be guaranteed, and no ethical SEO company would ever offer guaranteed search engine rankings.

So are they lying when they offer guaranteed rankings?

Often when rankings are guaranteed, they relate to one of two things. Neither of which is any use to you. Here are the two usual cons with ‘guaranteed search engine (more…)

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Filed under: PPC, SEO Advice — Written by Cheryl posted on January 17, 2010 at 8:06 am

Mail on Sunday accuses BBC of paying for Google rankings

bbcThis weekend a bitter war erupted online in the SEO world with the Mail on Sunday claiming that the BBC was paying for its Google rankings. The Mail on Sunday stated:

The BBC paid Google so that people looking up details of the Mercury Prize, for instance, would be directed to a BBC website.

This sounds very sinister, but of course the newspaper has got the wrong end of the stick entirely and clearly doesn’t understand Adwords. You cannot pay for natural Google listings, no matter who you are and how much money you have. The tone of the article suggested that this is what had happened. Instead, the BBC has cleverly used some of its online marketing budget for (more…)

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Filed under: Google, PPC — Written by Carl posted on September 15, 2009 at 7:45 am
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