Pay per Click or PPC is an advertising method often misunderstood, particularly in how Google’s bidding method works. Put simply, an advertiser chooses keywords or key phrases to ‘bid’ on, but although it is easy to set up, mistakes can be costly.
Google PPC ads appear as ‘Sponsored Links’ at the very top and down the right hand side when you do a search. The important thing is you only pay when a user clicks on the advert and visits your website.
The term ‘bid’ can be misleading as it isn’t just an auction. Sometimes, an advert can appear higher than its competitors even though the cost per click is less. This is because Google calculates the most relevant adverts using their Quality Score system. Quality Score is calculated each time the keyword matches a user’s query and is based upon several factors. We know how to set up and maintain your PPC account to achieve the highest Quality Score for your keywords.
There are obvious benefits to running SEO and PPC in conjunction with each other as each has its strengths and advantages. Making use of PPC and SEO with great Content can deliver the best of both worlds.
At StuckOn, we understand PPC marketing and base our measure of success on the return on investment we achieve for our clients. We ensure you have the optimum PPC setup so you pay as little as possible for keywords that convert.