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Survey says social ‘Silver Surfer’ statistics swell

According to the latest research from Pew Research, users of social networking websites such as Facebook, LinkedIn and Twitter are getting older.

OK, so yes, we’re all getting older. Therefore if we’re using social networking websites, users are, ergo, getting older. Perhaps I should have rephrased that. The average age of users on social networking websites is getting older. There, that’s better.

The research states that more users over the age of 50 are using social networking websites to keep in touch with their relatives and to catch up with old friends who they haven’t seen for a long time. Fifty plus surfers are logging on and using websites to stay in touch, and to find assistance on medical matters. The number of ‘silver surfers’ on social networking websites has in fact doubled in the last 12 months.

elderly-people-on-computer

Oh Mildred, you're not tagging that photo of me!

The research states that (more…)

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Filed under: Facebook,Research,Twitter — Written by Matt posted on September 1, 2010 at 8:00 am

Help me, Twitter; you’re my only hope

At last – a Twitter story to warm the coal-black cockles of your heart.

Terminally ill Tanner Brown, aged just 10, suffers from muscular dystrophy and is immobile without his special wheelchair. When he and his family travelled from their home in Kamloops, British Columbia, to New York, the wheelchair had fallen prey to dastardly baggage handlers, and arrived bent and broken.

Even worse, it meant that he was unable to take part in a charity run. Understandably miffed, his aunt turned to the only place she thought would be able to help them out of her predicament; Twitter.

Tanner Brown

Tanner Brown

Posting news of Tanner’s woes, their plight soon became viral and word got back to Air Canada. In what I suspect was part altruism and part damage limitation, the airline not only arranged for the £9,300 wheelchair to be repaired overnight, but threw in a few free tickets to Disneyland for the little tyke and his family. Score!

This story illustrates how much influence Twitter now wields over the lives of (more…)

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Filed under: Reputation Management,Social Media,Twitter — Written by Mark posted on August 12, 2010 at 8:00 am

Twitter: When brief is good

Brevity may be the soul of wit, but it’s the heart and soul of Twitter. The micro-blogging site has built its popularity on the back of its teeny, tiny blog posts, which allow users to send out their thoughts in handy bite-sized chunks. Twitter is the haiku of the blogging world, and it takes a lot of skill to get your message down to those 140 characters.

For those site owners using Twitter as part of their off-page SEO campaign, 140 characters may be a few characters too many.

If you’re using Twitter for your site’s search engine optimisation, then re-tweets should be a part of what you’re aiming for. When using Twitter as part of your off-page SEO, you want your messages to be shared (more…)

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Filed under: Content,Twitter — Written by Cheryl posted on July 10, 2010 at 7:52 am

Facebook used by divorce lawyers in USA

This may sounds obvious to most (though perhaps not to some knucklehead celebrities such as Ashley Cole) but when you’re going through a divorce, don’t go and post photos of your new woman on Facebook when you still have your estranged wife or her friends linked to your profile.

Now, Ashley Cole hasn’t done this himself (though that could have been merely due to the social networking ban the England team faced while they were in South Africa, so stay tuned) but it is incredibly common according to US divorce lawyers; so common in fact that divorce lawyers in the US regularly use Facebook as a means of gathering evidence – and it’s like shooting fish in a barrel.

According to figures from the American Academy of Matrimonial Lawyers, a monumental (and frightening) 81% of people involved in divorce cases in the US have either used evidence gathered from social networking websites, or faced it! The sites in question include Facebook, Twitter, MySpace and even business website LinkedIn and video sharing site YouTube – the mind boggles as to what people must be uploading to YouTube.

Facebook is the biggest source of evidence online for divorce lawyers, with 66% of all Internet evidence coming from the website. 15% of evidence from online sources comes from MySpace, and just 5% from Twitter.

Linda Lea Viken is the president of the American (more…)

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Filed under: Facebook,MySpace,Research,Twitter,YouTube — Written by Carl posted on July 1, 2010 at 7:35 am

Initial characters count with tweets

If you’re using a Twitter campaign as part of your website’s search engine optimisation plan, there are a number of things you need to think about. When you first register for an account on Twitter, you need to think about SEO when you design a user name, account name and bio. Once your account is up and running, the SEO concerns don’t stop there.

Search engine optimisation is important to consider in general when you’re drafting your Twitter posts. One of the more important areas to think about for tweeting is the first few characters of your posts. This is because the first 40 or so characters of your tweet may be used as a title tag if the search engines pick up on any of your tweets.

The search engines have cottoned on to the fact that social media posts can be of general (more…)

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Filed under: Twitter — Written by Cheryl posted on June 23, 2010 at 8:06 am

Why social media is important to your SEO

SEO experts talk an awful lot about social media. Lots of businesses have boarded the runaway train that is social media, believing that it will ultimately bring hoards of new traffic to their site. Some of those businesses have experienced unbelievable success; however, some of them have experienced great disappointment.

Despite what enthusiasts say, there is no guarantee that a social media campaign is going to be of great benefit to your website’s search engine optimisation strategy. If you pick the wrong social media site, if you pick the wrong group, even if you pick the wrong time to make your posts, your plan is in danger of failing. Social media is a tricky area and even those who have (more…)

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Filed under: Facebook,SEO,Social Media,Twitter — Written by Cheryl posted on June 12, 2010 at 8:00 am

Pushing for Twitter followers

Twitter can be a tricky site to tackle as part of your off-page search engine optimisation campaign. There are so many businesses trying to get attention on Twitter, and only so much attention to grab. The rewards of a successful tweet campaign are great, but they are usually very hard-earned.

No Twitter campaign will succeed without a good number of followers. A decent following always takes a certain amount of time to build up, no matter which social media site you’re operating on. The main ingredient for any decent Twitter campaign will be the usual SEO standby, namely time. For those impatient site owners out there, there are luckily some other things you can do rather than sit around and wait.

The number-one rule – give

Some site owners aren’t happy with just waiting around for followers on Twitter. If this is you, you need to (more…)

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Filed under: Twitter — Written by Cheryl posted on June 6, 2010 at 7:19 am

England and Spain players banned from social networking

The England and Spain squads at the Football World Cup have both been hit with bans concerning social networking websites such as Twitter and Facebook. England’s players have been banned from using Twitter to avoid any further incidents such as Darren Bent’s Twitter mistakes last year when he attacked Daniel Levy, the chairman of Tottenham, over his move to Sunderland.

England’s players will only be able to share their thoughts about the World Cup with online fans via the official England website.

The Spain manager, Vicente del Bosque, has also banned his players from using social networking websites to ensure that the players are fully focused on the task at hand, and don’t fall foul of any online mistakes that could be highlighted through (more…)

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Filed under: Facebook,Twitter — Written by Cheryl posted on May 27, 2010 at 8:41 am
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