Facebook beats Google in traffic war

According to research released by Hitwise, the analyst charged with looking at all things Internet based, Facebook has finally eclipsed the unbeatable Google in terms of web traffic in the US. The thinkable happened in the week ending March 13th, and saw Facebook pass Google for visits that week. Facebook amounted 7.97% of all web traffic that week, more than Google’s 7.03%.

This isn’t the first time that Facebook has achieved more traffic than Google either, as it hit the top spot on January 1st 2010, Christmas Day 2009 and New Year’s Eve 2009 – with its users wishing their friends family season’s greetings.

Since the same period last year, Facebook’s share of web traffic has increased by a staggering 185%. Google meanwhile has only enjoyed a paltry increase of 9%.

Does this mean Google’s crown is slipping and Facebook is the new king of the Internet? Does this mean that advertisers should shut down their Google Adwords accounts and start using Facebook’s PPC system? Does it mean Bing will creep up on the blindside and (more…)

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Filed under: Facebook, Google, PPC, Research — Written by Matt posted on at 7:22 am

Which tube is it for Euston Station?

Microsoft this week launched a series of adverts in the UK to promote its Bing search engine, with the slogan ‘Bing and decide’. The adverts claim that we, as a people, are suffering from information overload by using other, more successful, search engines and we can’t find a simple answer to a simple question.

One of the adverts showed a woman in a train station asking a man which tube she should take for Euston Station, where the man promptly offered every piece of information relating to Euston Station… save for what she asked.

The idea of the advert is that if you use Bing, instead of say, Google, you’ll cut out all of the useless information and get straight to the nub of the matter.

But will you?

We asked Google and Bing exactly that question, which tube is it for Euston Station? (more…)

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Filed under: Google, Microsoft — Written by Carl posted on March 11, 2010 at 11:04 am

Bing turns to TV advertising to boost userbase

Less than one month since Google’s decision to advertise during the US Super Bowl was branded by Danny Sullivan of SearchEngineLand as a desperate move following the pressure piled on by Bing, Bing is turning to TV advertising to boost its low user figures.

The TV campaign is to be shown the UK and is funded by Microsoft, hoping to lure users away from Google. The campaign will run for three months, and will cost millions to the software giant.

The campaign launches tomorrow across every terrestrial channel in the UK, and some satellite channels too, including Sky One.

The tagline Microsoft has chosen to promote its search engine with is ‘Bing and Decide’ – which presumably a lot of people have done already, which is why Microsoft has chosen to (more…)

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Filed under: Google, Microsoft — Written by Carl posted on March 9, 2010 at 10:06 am

Google claims the computer’s days are numbered

Google has some bad news for Microsoft; the days of the PC are coming to an end. This is according to the Google VP for Global Ad Operations, John Herlihy. Speaking at the Digital Landscapes Conference, which is taking place in Ireland, Herlihy claimed that the days of the desktop PC were coming to an end and that people would be using mobile computing and browsers for all of their PC based tasks.

Herlihy stated that desktop computers, as we know them, have around three years left. Just enough time for Microsoft to put a stable release of Windows 7!

Herlihy commented:

In three years time, desktops will be irrelevant. In Japan, most research is (more…)

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Filed under: Google — Written by Carl posted on March 5, 2010 at 9:46 am

Google announces takeover of Picnik

You can never accuse Google of not splashing its cash around when it needs to invest in new technology, especially after the $1.65 billion it spent on YouTube a few years ago. Now Google is at it again, but for probably a lot smaller investment. This time the search giant is buying the photo editing website Picnik, which represents the third purchase by Google in as many weeks.

Perhaps Google is buying up the Internet one website at a time?

Picnik has only been running for five years, and was started in Seattle in the USA. Picnik’s team of developers will get to work on the Google Picasa system, making it every bit as good as Picnik itself has become known for.

Previous acquisitions from Google include a search engine called (more…)

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Filed under: Google — Written by Carl posted on March 2, 2010 at 9:55 am

Google Street View images to be updated annually

There’s good news for those people who have been caught on Google’s Street View images in places they shouldn’t have been (as has happened more than you’d think). Google has revealed that it plans to update the images on an annual basis in order to cope with the changes found in towns in cities.

Now you can expect to have your latest extension to your home, or your new car in your driveway, proudly captured on Google Street View.

The timing of Google announcing this could have been better however as it’s coming under close scrutiny by EU regulators who are (more…)

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Filed under: Google — Written by Carl posted on February 27, 2010 at 3:17 pm

Why Google loves search engine optimisation

Some people believe that search engine optimisation is, at its very basic level, at odds with Google and that Google doesn’t like websites that have SEO performed on them. SEO is seen by some as ‘cheating’ the system, as though its sole purpose was to con Google into thinking that a website should be ranked for a certain keyword, when in actual fact it shouldn’t.

There was a time when this belief was correct. SEO was something of a dark art, practised by warlocks of the Internet (often in basements) and used very questionable practices indeed. However, these days those techniques no longer work (at least not in the long term) and SEO has had to go legit.

In fact, SEO has more than gone legit – it follows Google’s advice and code of practice to the letter, and without SEO Google couldn’t do the job it does so well.

Let’s give you some background.

Google makes money. Google makes a lot of money. Google in fact makes more money than (more…)

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Filed under: Google, SEO Advice — Written by Matt posted on February 23, 2010 at 9:19 am

Chinese students responsible for Google hack?

Students are well known for their pranks, but usually the average student joke extends no further than the ‘commandeering’ of alcohol or the ‘relocation’ of road signs and police cones. Chinese students however could well have gone a few stages further with their pranks, as they’re having the finger pointed at them for the hack on Google that saw email boxes for known activists being accessed.

The ‘finger’ in question belongs to US computer security experts, who believe they have traced the origin of the hack into Google’s infrastructure all the way to the Jiaotong University, in Shanghai and Shandong Province’s Lanxiang Vocational School.

Jiaotong University is well known within China for having the best computer science programmes – the sort of establishment where individuals with the ability to hack into computer systems would be (more…)

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Filed under: Google — Written by Carl posted on February 22, 2010 at 8:42 am
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