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New Google search feature to foil flailing fingers

Search colossus Google has taken a PC approach to its latest feature, one which seems to have been designed to thwart those with chubby fingers, poor spelling or weak typing skills. I bet you thought we meant PC as in personal computer then didn’t you? No, we mean the horrid term ‘political correctness’ – and Google is pandering to those who fail miserably to even manage to search for something on the Internet.

Having a reputation for letting new, interesting, things slip out under the radar, the latest thing that has been unleashed from their nerve centre (presumably located in a dormant volcano, complete with a monorail and boiler suit-wearing goons and being scoped out this very instant by a suave British secret agent) is an incremental search. In other words, your search results update the instant that you type something in.

This has obvious disadvantages, along with its many advantages. On the plus side, it does mean that you don’t have to type the whole of ‘Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch train station timetable’ into your search box to check the departure times from everyone’s favourite Welsh train station, but on the other hand it could prove problematical if you want some information on (more…)

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Filed under: Google — Written by Mark posted on August 26, 2010 at 7:11 am

Google up before the beak over cyber bullies

Carla FranklinGoogle’s ass is grass, and a former model who wants to take the search giant to court in an effort to unmask online bullies is a lawn mower.

Carla Franklin, a former model, was alerted to several users talking smack about her on Google’s video sharing website YouTube.

Franklin, who goes against the model stereotype by having degrees in biology and psychology, featured in a series of videos made by Columbia Business School and show her giving advice to potential MBA students whilst in Africa.

However, this attracted the ire of YouTube users JoeBloom08, JimmyJean008 and greyspector09, who set about her like a pack of trash-talking WWE wrestlers amidst a particularly furious episode of ‘roid rage. Amongst other slurs and unpleasantries, Franklin was labelled a (more…)

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Filed under: Google,Reputation Management — Written by Mark posted on August 20, 2010 at 7:31 am

Facebooook, come out to play-yay?

David Patrick Kelly in The WarriorsAccording to the Financial Times, search Godzilla Google is girding its loins to destroy the downtown Tokyo of the Internet, Facebook.

According to the erstwhile pink newspaper, the company is drawing together the elements necessary to concoct the infrastructure of a social networking site. Google has recently been spending money like a lottery-winning chav; several days ago, it acquired Jambool, which administers virtual currencies for social gaming, including many that are enjoyed on Facebook. This followed the purchase of Facebook application developer Slide for $200m and a $100m investment in Zynga, who is responsible for such Facebook games as Farmville, Fishville and Mafia Wars.

These deals mark a change in strategy for Google. Its first stab at a social network, Buzz, bellyflopped badly; it had no applications or games to speak of, and not much in the way of features. Now, instead of building a network from scratch, it looks as though it will provide a raft of games and applications and hope that a network of users commingles around it. The FT quotes an executive involved with (more…)

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Filed under: Facebook,Google — Written by Mark posted on August 18, 2010 at 7:53 am

SEO and social gaming: a mashup made in heaven?

For lots of users, Facebook is a double edged sword. There’s no denying how popular it is; it’s a tool for friends to keep abreast of what is going on in each others lives without having to write a tiresome email, and it’s a great way to meet new and interesting people with whom you have stuff in common. There’s also a certain delight to be had in tracking down one’s old school friends and finding out how fat, bald and toothless they’ve become. Admit it; we’ve all done it in an attempt to feel better about our own expanding waistline and thinning pate.

Recent privacy issues aside, one of the biggest gripes about the website from some users is the constant stream of invitations from friends to assist them in a Mafia Wars hit, accept a random gift or re-house a poor ickle guppy with an injured fin that’s surplus to their requirements in Fishville.

Receiving invitations to play games is part and parcel of using this free service, and it’s a great opportunity for internet marketers to reach their target audience. Even without the medium of a game, a canny search engine optimisation company can help a business raise its profile and credibility via Facebook, which pays dividends in site traffic and increased business.

When it comes to games, Zynga has set the template, and other companies such as (more…)

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Filed under: Facebook,Google,Social Media — Written by Mark posted on August 10, 2010 at 7:32 am

Tide goes out for Google Wave

Internet behemoth Google has announced that it is taking Wave, its collaboration and messaging tool, to the back yard and shooting it humanely.

Google WaveAnnounced in May 2009, Wave was a real-time messaging service that integrated concurrent conversations, standard email and file sharing all in one package. It was developed by the team responsible for Google Maps, and in what surely had to be a mystical, cosmic coincidence, was launched on the same day as Microsoft’s Bing search engine.

Despite the hype and hullabaloo, Wave didn’t take off in the way that Google intended. Senior Vice president of operations for Google, Urs Holzle, wrote that it didn’t see “the user adoption we would have liked“.

Blood, sweat and much money was still being invested into Wave as of June of this year, but Google knew that the jig was up, and so pulled the plug.

It’s a pity, really. Wave wasn’t the easiest thing to get to grips with, but once you (more…)

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Filed under: Google,Social Media — Written by Mark posted on August 7, 2010 at 7:02 am

Companies complain to EU about their poor Google rankings

If your website doesn’t rank well within Google, you should probably seek the services of an SEO company. If you’re already receiving SEO services, or have an SEO consultant or in-house team on the case and you’re still not getting results, perhaps it’s time to change your search engine optimisation company?

Alternatively, you could take a leaf out of the book of three companies in particular, and complain to the EU that your website isn’t ranking in Google. If only every business did that about their website!

Incredibly, one of the companies complaining to the EU about their poor Google rankings is Microsoft. Microsoft isn’t happy about the Google rankings for its product reviews website Ciao.co.uk and, rather than conduct some SEO on the site, or evaluate the website’s current SEO, they’ve gone straight to the top and are crying foul about Google’s ranking algorithm to the EU.

The other two companies who are also crying foul are a French legal site, ejustice.fr, and a UK search engine called Foundem – no, we’ve never heard of them either and their website seems to feature (more…)

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Filed under: Google,Microsoft — Written by Carl posted on July 12, 2010 at 7:00 am

Rozzers to come down hard on Google

Google may soon be feeling the long arm of the law due to the collecting of data from its Google Street View cars. The cars have driven all over the UK (and much of the world) photographing every major, and not so major, road – together with houses and buildings. The photographs have been stitched together to form Google’s Street View, which is a great system that allows you follow routes and directions as if you were really there.

While privacy campaigners have complained about the issues of photographing every detail of people’s homes, this particular issue that could see Google’s collar felt doesn’t concern the pictures themselves. This time, it’s the data Google inadvertently collected via unsecured Wi-Fi networks that has brought them the attention of (more…)

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Filed under: Google — Written by Cheryl posted on June 26, 2010 at 7:00 am

Should I rely on Google’s advice?

The question of whether to trust the advice of Google’s webmasters is a difficult one. It’s something that even experienced search engine optimisation professionals are still trying to sort out. Google has a vested interest in keeping the SEO industry on a short leash, but at the same time is the primary source for information on Google.

The problem comes from the difficult relationship between the SEO industry and the search engines. The search engines are understandably suspicious of the optimisation industry. They do their best to guard against the manipulations that SEO pros devise to twist the search results in their favour. They keep their algorithms and secrets well hidden, and try to counteract any (more…)

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Filed under: Google,SEO Advice — Written by Matt posted on June 7, 2010 at 7:31 am
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