Landon Donovan has hailed a Facebook campaign that has been started by fans in order to keep the player on Merseyside. Internet marketing takes many forms, and Facebook is one of those forms due to its ability to reach a huge number of people.

Landon Donovan is the captain of the United States team, and a teammate of David Beckham at LA Galaxy. As the US season has finished Donovan has signed a short term loan deal with Everton in order to keep himself fresh for the World Cup, this summer.

However, Donovan has made such an impact at Goodison Park since arriving last month that fans have started a Facebook campaign in order to help keep him around in Liverpool. Internet marketing such as this is very common of late as Facebook has already been responsible for the Christmas Number One and has been used for many other viral campaigns, such as the ‘anti’ marketing tactics employed by a dating website.

Donovan’s Facebook campaign has already secured the support of (more…)

If you’re an avid Facebook user you’ve probably noticed that your friends have been changing their profile pictures this last week for photos of celebrities; celebrities that they believe they look like. The reason for this is the viral campaign for ‘Celebrity Doppelganger Week’. The Facebook campaign fan page was created requesting that users of Facebook swapped their profile photos for their celebrity lookalikes, before posting this message into their status update:

“It’s Doppelgänger week on Facebook; change your profile picture to someone famous (actor, musician, athlete, etc.) you have been told you look like. After you update your profile with your twin or switched at birth photo then cut/paste this to your status.”

The success of the page has spread, not only taking it viral, but alerting news and media (more…)

Most Facebook users have uploaded photographs that they wish they hadn’t. The trouble with Facebook is that as soon you upload something, everyone on your friends list, including family members, can see it. Then, whenever anyone comments on it, everyone on THEIR friends list can also see it (unless of course you’re very alert with your privacy settings, which most people aren’t).

This works well for Internet marketing as you can help to promote a website or business very effectively using social networking websites such as Facebook, but when you’re uploading photos of yourself and your family, it can be problematic.

It certainly was for Rebecca Davey, an 18 year old mother from Essex. She uploaded a photo of her baby boy Ollie to Facebook, who is only six months old, with an unlit cigarette in his mouth.

One of the Rebecca’s friends, or possibly even someone who saw the photo and wasn’t on her friends list, reported her to the police, who investigated Rebecca – concerned for (more…)