After the recent success of the Facebook campaign to keep moneybags Simon Cowell’s latest X-Factor winner off the Christmas Number One spot, it seems that everyone is beginning to understand the power of Facebook. When handled correctly Facebook can be a hugely powerful Internet marketing tool, one that can reach hundreds of thousands (indeed millions) of people in an instant.

The latest Facebook viral campaign to hit the headlines was from Mike Affinito, who created a Facebook page that promised that his sister would name her new baby Megatron, the bad guy from the Transformers, if he could get over one million fans of the page before the child was born.

Even though he gave himself several months to achieve this feat, it was accomplished in under two weeks! At the time of writing, there are just under 1.5 million fans of the page!

Whether this Facebook page is real, and Mike is indeed a real person with a real sister, with a real impending child named Megatron, is another matter. This could well be another Internet marketing company using Facebook for their own ends, looking to create a huge database of people. What makes us suspicious is that this isn’t the first time that someone has promised to name their child Megatron if a certain number of fans have been attracted to a page on Facebook – and last time it was just 100,000 to join a group.

Whether it is real or not, the fact remains that as an Internet marketing ploy Facebook is highly effective and shouldn’t be ignored in any SEO campaign.

Landon Donovan has hailed a Facebook campaign that has been started by fans in order to keep the player on Merseyside. Internet marketing takes many forms, and Facebook is one of those forms due to its ability to reach a huge number of people.

Landon Donovan is the captain of the United States team, and a teammate of David Beckham at LA Galaxy. As the US season has finished Donovan has signed a short term loan deal with Everton in order to keep himself fresh for the World Cup, this summer.

However, Donovan has made such an impact at Goodison Park since arriving last month that fans have started a Facebook campaign in order to help keep him around in Liverpool. Internet marketing such as this is very common of late as Facebook has already been responsible for the Christmas Number One and has been used for many other viral campaigns, such as the ‘anti’ marketing tactics employed by a dating website.

Donovan’s Facebook campaign has already secured the support of (more…)

If you’re an avid Facebook user you’ve probably noticed that your friends have been changing their profile pictures this last week for photos of celebrities; celebrities that they believe they look like. The reason for this is the viral campaign for ‘Celebrity Doppelganger Week’. The Facebook campaign fan page was created requesting that users of Facebook swapped their profile photos for their celebrity lookalikes, before posting this message into their status update:

“It’s Doppelgänger week on Facebook; change your profile picture to someone famous (actor, musician, athlete, etc.) you have been told you look like. After you update your profile with your twin or switched at birth photo then cut/paste this to your status.”

The success of the page has spread, not only taking it viral, but alerting news and media (more…)