Facebook Weekly Page Update emails

Internet marketing companies have been using Facebook for some time now to further promote their name, brand and the websites of their clients online. One of the best ways to do this is with the ‘pages’ section of Facebook, where you can make a ‘fan page’ for your website, your business, your club or even yourself (if you’re that way inclined).

Unlike websites however, Facebook doesn’t offer a lot of reporting with these pages, save for the few scant details you get in the ‘insights’ section of each page, which tells you things like how much post interaction you’ve had in the last week.

This week however Facebook launched a new service where it emailed brief stats to page admins for their Facebook pages. The details came out in a single email, complete with (more…)

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Filed under: Analytics, Facebook — Written by Carl posted on March 19, 2010 at 9:45 am

Why are doorway pages so bad?

Doorway pages often come up in the list of ‘things to avoid’ for search engine optimisation, yet they’re only something that sits in front of your homepage, or other pages of your website. For such a potentially innocuous page, it may seem strange that SEO pros warn so frequently against them. As usual, most of the blame lies with shady operators.

The problem is that doorway pages and splash pages are easily confused, and where splash pages are bad for SEO – doorway pages are used by black hat SEO companies to devastating effect; usually with the results of a website being penalised.

Most companies would come across a splash page as an innocent part of website design. There was a strong trend for corporate sites to feature a splash page as a sort of foyer, a way of (more…)

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Filed under: SEO Advice, SEO Mistakes — Written by Cheryl posted on March 18, 2010 at 8:25 am

Facebook beats Google in traffic war

According to research released by Hitwise, the analyst charged with looking at all things Internet based, Facebook has finally eclipsed the unbeatable Google in terms of web traffic in the US. The thinkable happened in the week ending March 13th, and saw Facebook pass Google for visits that week. Facebook amounted 7.97% of all web traffic that week, more than Google’s 7.03%.

This isn’t the first time that Facebook has achieved more traffic than Google either, as it hit the top spot on January 1st 2010, Christmas Day 2009 and New Year’s Eve 2009 – with its users wishing their friends family season’s greetings.

Since the same period last year, Facebook’s share of web traffic has increased by a staggering 185%. Google meanwhile has only enjoyed a paltry increase of 9%.

Does this mean Google’s crown is slipping and Facebook is the new king of the Internet? Does this mean that advertisers should shut down their Google Adwords accounts and start using Facebook’s PPC system? Does it mean Bing will creep up on the blindside and (more…)

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Filed under: Facebook, Google, PPC, Research — Written by Matt posted on March 17, 2010 at 7:22 am

Facebook viral leads to baby named Megatron

After the recent success of the Facebook campaign to keep moneybags Simon Cowell’s latest X-Factor winner off the Christmas Number One spot, it seems that everyone is beginning to understand the power of Facebook. When handled correctly Facebook can be a hugely powerful Internet marketing tool, one that can reach hundreds of thousands (indeed millions) of people in an instant.

The latest Facebook viral campaign to hit the headlines was from Mike Affinito, who created a Facebook page that promised that his sister would name her new baby Megatron, the bad guy from the Transformers, if he could get over one million fans of the page before the child was born.

Even though he gave himself several months to achieve this feat, it was accomplished in under two weeks! At the time of writing, there are just under 1.5 million fans of the page!

Whether this Facebook page is real, and Mike is indeed a real person with a real sister, with a real impending child named Megatron, is another matter. This could well be another Internet marketing company using Facebook for their own ends, looking to create a huge database of people. What makes us suspicious is that this isn’t the first time that someone has promised to name their child Megatron if a certain number of fans have been attracted to a page on Facebook – and last time it was just 100,000 to join a group.

Whether it is real or not, the fact remains that as an Internet marketing ploy Facebook is highly effective and shouldn’t be ignored in any SEO campaign.

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Filed under: Facebook — Written by Carl posted on March 16, 2010 at 9:53 am

Choose a good domain for SEO

Your site’s domain name has a lot of impact on what happens with your SEO. If your site address is merely your company name, you’ve got to work a little harder to link your main keywords to your pages. If, however, you’ve got your keywords in at the domain level, you could have a much easier time in getting your website to rank.

It’s hard to find the right domain name. Often, the one you want is taken. If you’re after a domain that is an exact match to your main keyword, you’re likely to have to bargain for it with a current owner, which can prove very costly. Not every business can afford to do this. In that case, you need to have a few more options.

Reworking a domain name

If you miss out on the domain you want, it is possible to come up with one that is almost as good. In fact, it’s much better to have a list of domains you could be happy with when you (more…)

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Filed under: SEO Advice — Written by Matt posted on March 15, 2010 at 9:57 am

How to improve your organic traffic

SEO isn’t just about achieving the perfect spot in the search engine results. Getting your pages listed in the search engine results pages is really only half the battle. What you need once you’ve attained the right position is for Internet users to click on your link. This is a bigger step than it might seem.

A lot of the work in search engine optimisation takes place on your own pages. This is great because your pages are a place you can control, unlike links on other websites. Many companies put off their off-page SEO work to the last minute because it involves forces outside of their control. There is an area in between which is key to getting your organic traffic rates up. Your title and description tags, which are listed in the top area of your website’s code, are what it takes to (more…)

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Filed under: SEO Advice — Written by Cheryl posted on March 14, 2010 at 8:41 am

Drink your link juice every morning

Link juice is a very loosely defined term in the search engine optimisation industry. In fact, it’s hardly ever defined at all. It’s one of those terms that gets bandied around quite freely, usually by SEO professionals, and seems to have meaning but no-one will ever tell a newcomer what it is. Link juice is important to your SEO campaign and it’s important to know what it is.

The term is quite an evocative one. You read it, and your thoughts immediately dart to images of tasty banquets of links, of sustenance, of rich life-giving liquids. All of these images are apt ones, because links really do give your site the nourishment it needs to succeed with the search engines.

Link juice is, essentially, a way to describe the value of a link that is being given to your site; any inbound link has (more…)

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Filed under: Link Building, SEO Advice — Written by Matt posted on March 13, 2010 at 12:40 pm

What is linkbait and should I use it?

Attracting links for your website is viewed by many SEO professionals as something like fishing. In other words, you put some bait down, you sit back, and you wait. Using bait to attract links is a fine art form, and it could be the trick you need to increase your link profile and provide a serious shot in the arm for your website’s rankings.

The term here is ‘linkbait’. It’s a term that Internet marketers originally used to refer to anything that is likely to generate links. The idea is to create something magnetically interesting, set it out on the waves of the Internet, and wait for the links to come streaming in and bite.

The term itself isn’t hugely popular, mainly because it seems so callous. Some search engine optimisation experts (more…)

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Filed under: Content, Link Building — Written by Cheryl posted on March 12, 2010 at 9:35 am
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