Microsoft this week launched a series of adverts in the UK to promote its Bing search engine, with the slogan ‘Bing and decide’. The adverts claim that we, as a people, are suffering from information overload by using other, more successful, search engines and we can’t find a simple answer to a simple question.
One of the adverts showed a woman in a train station asking a man which tube she should take for Euston Station, where the man promptly offered every piece of information relating to Euston Station… save for what she asked.
The idea of the advert is that if you use Bing, instead of say, Google, you’ll cut out all of the useless information and get straight to the nub of the matter.
But will you?
We asked Google and Bing exactly that question, which tube is it for Euston Station? (more…)
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