Once again the law unto themselves that are Google updated the toolbar PR which sparked another frenzy of webmaster and SEO professionals checking their websites and posting on forums as though it were Christmas morning.
“What PR did you get? I got a 4, I got a 6, I got a train set” etc, etc.
This particular update by Google was later than expected, which only served to heighten the media speculation on whether Google would abandon the toolbar PageRank altogether. However they haven’t and it has once again been updated.
This is unfortunate, because toolbar PR has one purpose and one purpose alone; link selling.
The toolbar PR isn’t an accurate portrayal of your actual PageRank, merely an outdated snapshot in time. Therefore, because it’s updated so infrequently it’s of little use in gauging a website’s true PageRank.
Even if the toolbar PR were accurate, it doesn’t have any bearing at all on your ability to rank for (more…)








Singer Lily Allen has finally turned her back on the Internet, claiming she’s giving up the Internet for good. Allen has labelled herself a ‘neo-luddite’ as she’s taken an almost Amish approach to technology. Lily has given away her Blackberry and her computer, and has renounced the evils of social networking websites such as Facebook and Twitter, on which she would spend countless hours each day.
Despite early optimism, the recession is likely to be with us for some time yet. This means that more people will be out of work, fewer people will be spending money and businesses need to cut back on their costs.