It’s a question often asked online, but few websites actually tell you how to do it. Here’s a little tip you can use to help your website to rank a little bit higher in Google’s rankings, and to stand out from the rest.

Firstly, you need to be adding content to your website. This is a given. If you’re not adding regular content in the form of news, articles or blogs, begin now. You can’t expect to become the biggest and the best if you’re not putting the work in to your website.

Now that you are adding regular content, check your website’s statistics. Not your rankings, your statistics. This could be by using Google Analytics, AW Stats, or some other stats package. Have a look at your website’s current traffic and what keywords your visitors are searching for. You want to look for key phrases that are two or more words. This is called ‘longtail search’.

Now, this is the clever bit. Put those key phrases into (more…)

Despite early optimism, the recession is likely to be with us for some time yet. This means that more people will be out of work, fewer people will be spending money and businesses need to cut back on their costs.

Cutting costs is important for businesses to survive the recession. This should not include your Internet marketing however. Internet marketing is unlike any other form of promotion or advertising, in that you can clearly see your return on investment. Using stats software such as (more…)