Most people consider SEO to be all about rankings. Where your website ranks in certain search engines, for certain keywords, is often considered the most important result from any search engine optimisation campaign.
This is of course utter nonsense. Where your website ranks for what keywords is only a small part of what SEO is all about. What is more important, for example, is how much traffic you receive from those keywords. There’s no point ranking at the top of Google for a search phrase if nobody is searching for it – it’s like having exclusive rights to a product that no-one wants.
So, armed with the knowledge that visitors are more important than rankings, how many visitors to your website do you need?
This is another of those open ended questions unfortunately, as it depends on what your website is, what your conversion rate is like and where your visitors are coming from. For example, if your website (more…)
It’s a question often asked online, but few websites actually tell you how to do it. Here’s a little tip you can use to help your website to rank a little bit higher in Google’s rankings, and to stand out from the rest.
Sure, you have the usual tells such as Google PageRank, domain age, number of backlinks indexed by Google and, if you want to waste five minutes, its Alexa ranking. But all of these could be deceiving.