Search engine optimisation (SEO) explained
At StuckOn, we have a different way of looking at search engine optimisation than some SEO companies.
While many SEO companies concentrate on increasing their clients’ rankings in the search engines, we believe that rankings are only a part of a successful search engine optimisation campaign. Rankings are only important if people are searching for the keywords, and traffic from those searches is only important if it converts into sales.
There’s no point ranking #1 in Google for a keyword that doesn’t bring any business!
That’s why when your SEO is handled by StuckOn, we won’t just sit back and rest on our laurels when your rankings are achieved. We give monthly reports to our clients that don’t just show your rankings; we also look at traffic levels, what customers are searching for and how your website can improve conversions. Once your rankings are achieved, you have the option of adding more keywords or dropping into our ‘maintenance mode’ with a reduced budget.
It’s our business to increase your business.
We do this in a combination of ways:
Keyword definition
We work with you to select the keywords or phrases that are appropriate for your website. The right terms will attract visitors – but more importantly, visitors that are more likely to convert into leads and become customers, thus increasing your ROI.
On Page Work
Unlike many SEO companies, we don’t only work on your homepage. We will go through your website to help the search engines read and index your website easily to help maximise your site’s opportunities. We will add a sitemap wherever possible to help the search engines follow your links and index your entire website.
SEO content
Most people understand the concept of SEO, but what about content? When we say content, we mean industry news content – writing about your industry on your website. Google and other search engines love sites that do this. Yet we don’t just create content for the sake of it – our content is written by writers with English as their first language, so the content will be as useful to your visitors as it will be to the search engines.
Content is one of the greatest secrets of SEO.
Content offers many SEO benefits, such as faster indexing of your website, regular attention from Google, improved rankings in the search engines and more traffic. You can read more about how content can help your website here.
Attracting Links to your website – Off Page Work
The links that sites attract is an important part of how search engines see your website. Google and other search engines love websites that have inbound links from other relevant websites. Yet how this is done can make or break a search marketing campaign. It is important not to purchase low-quality links from link farms and to avoid being associated with such methods. At StuckOn, we use ethical link-building methods to ensure your results are long-lasting.
Why StuckOn?
At StuckOn we specialise in Internet marketing. We make it our business to increase the return on investment of our clients and we know how to make your website an authority in your industry.
What is an authority? An authority website is a powerful website that is rich with numerous pages of content, and is updated often with regular content, relating to an industry. Authority websites have loads of websites linking to them because of the quality of their content.
Why an authority? Google loves them and rewards sites that are authorities with increased rankings, meaning more visitors and sales.
Although we have some large national and international clients at StuckOn, we work mainly with smaller clients from around the Wirral,
Cheshire and North West Area, turning websites and companies with smaller budgets into giants online.
Why are we so good at this? We have a great passion for SEO and for content, for turning sites into authorities, and generally we are a bunch of geeks that do this well; an ideal combination to turn your website in to what you have always wanted it to be.
Call us on 0845 621 4321 to see how we can take you from where you are now, to where you would like to be. Or you could stop by our offices in Ellesmere Port, Cheshire.
